Two Million Dollar Deal From A Single Website Lead
Taylored Systems is a managed IT service provider in Indiana with three decades of experience customizing technology solutions to meet the specific needs of their clients. They have kept their clients and employees happy for years, and once a new customer starts working with them, they tend to stay.
While they started out primarily as a phone solution company, their area of expertise and service offerings grew over time. One of their biggest challenges was to increase awareness with their existing clients and those in the community that they could now offer a more complete telecommunication and security solution. All their efforts in content marketing and marketing automation were focused on increasing the knowledge base of their other services and growing revenues.
A couple of success stories include:
- A hospital chain purchased video and access control for one facility, then were so happy with the result they bought them for all 80 of their hospitals at $25K a piece. All from a single website lead.
- Another client started with a structured cabling order of about $20K. Later they had their fiber reworked for an additional $70K, and recently Taylored was given the managed IT contract for $3K a month.