The Neon Ambition Blog

Most law firms know they need to be marketing online — but knowing how to allocate your marketing budget between SEO, PPC, and Local Service

If you’ve worked with a generalist marketing agency before, you may have experienced this: plenty of reports showing clicks and website traffic, but no meaningful

Pay-per-click (PPC) advertising can be one of the fastest ways for law firms to generate leads — but it’s also one of the easiest places

Law firms are often sold the narrative that more traffic equals more clients. Unfortunately, that’s not always the case. If you’ve invested in digital marketing

When law firms consider their marketing budget, the key questions are always: How much should we spend to ensure a solid return on investment (ROI)?

When small and mid-sized law firms think about marketing, one of the most common concerns is: How can I compete with the big firms that

When law firms invest in digital marketing, one of the most common questions we hear is: “How long will it take to see results?” The

Have you ever wondered if anyone actually reads the stuff you write online? The harsh truth is – they’re probably not reading it word-for-word. With

Personal injury law firms have always faced a daunting challenge — differentiating themselves from a sea of competitors all vying for the attention of potential