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Personal Injury Lawyers

SEO Services

In today's digital age, having a strong online presence is crucial for law firms.

Whether this is the first time you’re looking for SEO for your firm or you have worked with three SEO agencies already with lackluster results, don’t worry — Neon Ambition puts together winning SEO strategies for personal injury law firms.

SEO for Personal Injury Lawyers

At Neon Ambition, we help you outrank your competitors and attract high-quality clients by improving your website’s visibility, increasing website traffic, and enhancing your website’s user experience.

You’re not going to be working with just any team. Our level of experience is simply unmatched among legal SEO firms. The head of our SEO team was the Director of SEO at Morgan and Morgan. Morgan and Morgan’s former local SEO Strategist, who led local SEO for that law firm’s 96 offices, also works for Neon Ambition. Even our most junior SEO professional has five years of experience.

As one of America’s fastest-growing private companies, a Google Partner, and a two-time Google All-Star Partner, we have a proven track record of success. Our team also has extensive experience working with personal injury law firms and understands the unique challenges of the industry. We understand what a high-worth potential client is, and we know how to secure more of them for your law firm.

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Get Ahead of the Competition with Our Personal Injury SEO Services

There are many SEO agencies out there, but working with the legal SEO specialists at Neon Ambition can make all the difference for your law firm for a few reasons:

Low SEO and
Account Manager to client ratios.

We’ve interviewed account managers from other legal SEO agencies who have had 120 accounts assigned to them. It’s simply impossible to give that many personal injury attorneys the attention they need to get results each month. Neon Ambition limits accounts to about eight per manager, so our managers can get to know each client’s needs and can offer plenty of personalized attention.

Our experience matters

This is why we hired the former Director of SEO at Morgan to lead our SEO team. And we didn’t stop there. We also brought over their top local SEO Google My Business specialist, who worked on optimizing their listings for 96 offices across the US. Try finding someone with that much GBP experience at another firm! We have five SEOs on staff with an average of 12 years of experience. You should be looking on LinkedIn to see how much Personal Injury SEO experience the person who will be in charge of your account has before signing with any Legal SEO Agency. We’re confident you won’t find a team with more experience than us.

Our SEO solutions are agile and grow with your law firm.

SEO isn’t just a box you can tick off once. Neon Ambition keeps adjusting your strategy to make sure you’re making the most of every opportunity. We focus on keeping you visible online, so you can focus on responding to high-quality leads.

Our link-building team builds higher-quality links for you each month

Almost every SEO agency will discuss doing backlink building for you but the truth is most don’t have a team big enough or skilled enough to get you high domain authority links each and every month. Does your current agency deliver a certain amount of links to you each month? Do they report on those links every month? With Neon Ambition, you can rest assured that we deliver what we say we’re going to in terms of volume and quality of links each month. Our links regularly average above a Domain Rating of 50. Many others will talk about doing DR 20+ or DR 35+, but it’s the DR 50+ links that really move the needle in the hyper-competitive legal space.

Our copywriting team and senior editor understand the ins and outs of writing great legal content.

We often hear from frustrated potential clients who report that they’re spending too much time editing their current agency’s content. You should definitely ask any firm you’re speaking with who will be writing your content. Ask to see examples. Do they have an editor on staff that reviews the content before it comes to you? Do they guarantee you a certain amount of content each month? Are they using AI to write content? These are important questions to ask any agency you are considering. At Neon Ambition, your content is written by experienced legal copywriters and reviewed by a seasoned editor.

Our Personal Injury SEO Service

Here’s how we can help you achieve your growth goals:

Local SEO

Local SEO is especially important for personal injury law since clients typically want to work with a lawyer who is close to them geographically.

We have helped law firms rank high on Google Maps, which helps clients find legal services near them. Google Maps gives directions, shows a law firm’s rankings, and gives clients everything they need to know to call you when they need help.

As we mentioned above, two members of our SEO team were responsible for ranking Morgan and Morgan in Google Maps for their 96 offices across the US. We also helped one client in particular rank high in Google Maps for 97 terms (and counting!), so we know what it takes to get ahead of competing practices.

Technical SEO

Our tech audits dig deeper than your typical SEMrush report, so we can target what it will take to get search engine bots to crawl and index your site correctly. We’re often able to uncover mistakes that have been hurting your rankings for a while and have gone under the radar. The mistakes we see most often include:

  • Redirect issues
  • Broken links
  • Site migration issues
  • Low site speed
  • Not enough content or poor quality content

All of these can hurt your SEO strategy, and by shining a light on them we’re able to fix these issues and more. Ask us for a sample tech audit so you can see for yourself how we can build your SEO strategy by correcting any errors and building on your strengths.

Legal Copywriting

Your clients may be looking for an attorney during one of the most difficult times of their lives. Our copywriters can create a compelling story, highlight your compassionate and caring team, and reassure clients that they’re in good hands when they call you.

SEO always starts with great storytelling. Whether you want to tell it like it is or reassure injured people in your community that you’re the best legal practice for their needs, Neon Ambition has the professional copywriters to make it happen.

Our copywriters have years of legal writing experience and work with dedicated project managers who set them up for success. One of our copywriters even has a JD. Before content is handed off to you for final approval, it is always reviewed by our meticulous editor who has over a decade of journalism experience under his belt. The only words that make it to your site will be compliant with your state bar, reflect well on your legal practice, and resonate with your audience.

Link Building

Not all links are created equal. Domain Rating is a metric devised by an SEO tool called AhRefs that assigns a value to a particular link based on how trustworthy the site is. The higher the domain rating the better. While it’s a scale of 1-100, a domain rating of 50 or higher is very good. 

We’ll show you the DR 50+ links we build each month, so you can see for yourself the difference our link building is making. We explain what velocity you need to be building links and create a bespoke link strategy so you can improve visibility while also building trust and authority online.

We Set Realistic Expectations

Our free research and analysis help us set realistic expectations, so you understand exactly what is possible when you work with Neon Ambition and what it will take to climb higher in organic search engine rankings.

Our competitor research also acts as a roadmap. It shows where you are, where your competition is, and what it will take for you to get to that level as of the day we run it. But we then re-run it quarterly to see how the competitive landscape is shifting since we already know most of your competitors are doing SEO as well.  If you’re thinking about hiring an SEO company, reach out to us for a realistic discussion about what it takes to outrank the top personal injury lawyers in your area.

Here’s what we’ll offer for free to help you get started


A comparative analysis of your site’s SEO effectiveness compared to your local competitors

Keyword Research

Initial keyword research to help you understand the opportunity in your market and make sure you’re taking advantage of the right keywords for your legal practice


An analysis of your law firm website to identify any potential ways to increase your conversion rate

Why You Need SEO

SEO is a long-term strategy that can often take 4-12 months to see results.

While this is a lot longer than people want to hear, the reality is that SEO often has the best long-term ROI and can be your biggest source of new clients once our efforts pay off with top rankings. It can be tempting to skip this part of marketing your law firm, but there are important reasons why SEO marketing is crucial for your law practice right now: 

Increased online visibility

By optimizing their website for search engines, law firms can improve their visibility in search engine results pages (SERPs), making it easier for potential clients to find them online. Potential clients will also associate your top ranking on Google as meaning you are one of the best. No one sees a site at the top of the rankings and thinks “oh, what great SEO they have.” No, they think Google thinks this is the best possible personal injury firm for me and Google is one of the most trusted brands globally.

Increased Visibility leads to more clients

Or at least it should if it’s done right. A robust SEO strategy gets your law firm website seen and converts more online readers into prospective clients who reach out to you. Our goal at Neon Ambition is to help you achieve a great return on your investment, and we measure our success by the number of high-quality cases you sign each month. That’s why the first question we ask at each monthly recap meeting is “How many cases did you sign this month?” We understand SEO metrics are only as exciting as the cases they lead to.

Better user experience

SEO can help to improve the user experience of a law firm's website, by making it more user-friendly, faster, and easier to navigate.


Many wouldn’t think SEO is cost effective at first glance. In fact we often joke that our favorite part of selling SEO is telling people that there won’t be a quick ROI. But if you’re planning on practicing for another 3-5 years or longer, SEO can be a cost-effective marketing strategy over the long run generating more cases at your lowest cost per case of any marketing channel.

You are competing for a limited resource

Every time your competition leads in organic search engine results or makes it to the top of Google Maps and you don’t, they’re getting clients who could be best served by your law firm. There are only so many truck accidents or catastrophic car accidents injury cases in your area, and you need to be able to stay one step ahead of the competition to make sure these clients see you and have an excellent reason to contact you.

Give Us 30 Minutes to See if
We’re the Right SEO Agency for You

When you contact Neon Ambition, you’ll be talking to our Founder, Jordan Slover — not a sales representative with a quota. It is his company and his reputation on the line, so you can be sure he’ll be taking care to make sure you get results.

Who is Jordan, though? Glad you asked. He headed the Google Analytics Partner program for 17 countries. After working for an agency, he realized some of the pain points clients experience and saw a chance to use his background and training to help law firms overcome some of the biggest marketing and SEO mistakes. 

During your call with Jordan, you’ll get specific, actionable information about how you can stand out among the law firms in your area and start seeing measurable results. 

Got half an hour? Contact Neon Ambition today. You won’t regret learning how you can shift your SEO strategy around and start getting more calls from prospective clients.

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