That said, local SEO for law firms is a unique beast. But it’s a beast we know very very well. Our team members ran the SEO efforts for the nation’s largest personal injury firm and successfully spearheaded local SEO for their 96 offices nationwide.
This obviously demands a deep understanding of the nuances of the legal industry and the technical intricacies of local search algorithms. We have an abundance of both, and we want to use that knowledge and experience to help you dominate your local market.
How will we do it, exactly? Here’s a quick look at our playbook.
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When people need legal assistance, they often turn to local online searches first. We'll help you show up higher in those results, meaning you're meeting potential clients right when they're actively seeking your services.
Google prioritizes local businesses with strong online reputations. By investing in local SEO with Neon Ambition, you're not only boosting visibility but also establishing trust signals that resonate with people and algorithms alike.
While other firms are still relying on outdated marketing tactics, we help you leapfrog them in search rankings and become the go-to legal resource in your community.
Local SEO offers an incredible return on investment compared to traditional advertising. It's a strategic investment that keeps delivering qualified leads long after the initial effort.
Google prioritizes businesses that are physically close to the person searching. So, if you're in downtown Chicago, you're more likely to rank for "personal injury lawyer Chicago" than a firm in the suburbs.
Your Google Business Profile — formerly known as Google My Business — is your digital storefront. We'll help you ensure it's accurate, complete, and engaging with compelling photos, services, and reviews.
We use specific keywords in your website's content, titles, and descriptions, signaling to Google that you're a relevant result for local searches.
Mentions of your firm's name, address, and phone number — also called your NAP — across the internet. We place it on sites like local directories and review sites that act as trust signals to search engines.
When other websites link to your content, Google takes note. We earn you high-quality backlinks from reputable websites, signaling to search engines that your content is credible and worth moving up in the rankings.
Online reviews, especially on Google, carry significant weight in local search rankings. The highest-ranking firms work to build a positive reputation and encourage satisfied clients to leave glowing reviews. We can help you set up systems to automate this process.
Google also considers how users interact with your website and listings. Factors like click-through rates, dwell time — how long people stay on your site — and bounce rate — how quickly they leave — can impact your rankings. We can help get these metrics moving in the right direction.
Ready to turn this knowledge into action? Neon Ambition will elevate your law firm’s visibility in local search results and attract more clients from your community. Here are the steps we’ll take to put you on the path to local domination:
Understanding how your local SEO strategy is performing is crucial for determining its impact on your law firm’s visibility and growth. You can’t push out a new strategy without first establishing how its success is going to be measured, right?
Our team understands the only real measure of success is how many more signed cases you are getting each month, but there are a lot of micro-goals and SEO metrics that are also important to pay attention to. These are the milestones in the climb from page eight to the top of page one.
With that in mind, here are key metrics we watch to show you our progress and what we use to make data-driven decisions:
During your engagement with Neon Ambition, we'll constantly monitor your rankings for relevant keywords and phrases in Google Maps and local search results. This will directly showcase your visibility in local searches.
We'll be keeping a close eye on the number of organic visitors, specifically reaching your website through local non-branded searches. This indicates how effectively you're attracting qualified prospects in your area that hadn’t heard of you before.
We'll also measure interactions with your Google Business Profile, including views, clicks, calls, and reviews. These metrics signal how actively potential clients are engaging with your online presence.
We'll track the quantity and quality of online reviews, especially on Google. Positive reviews not only boost your local SEO but also enhance your reputation and gain trust with potential clients.
We'll keep track of the number of leads generated through local SEO efforts, such as phone calls, email inquiries, and form submissions. This demonstrates the tangible impact of our strategy on attracting new clients.
Finally, we'll measure the percentage of website visitors who take desired actions, such as scheduling consultations or contacting your firm. This reveals how effectively your website converts local search traffic into actual clients.
Still have questions about how Neon Ambition’s local SEO experts can ignite your law firm’s growth? Here are answers to some of the most common questions we’re asked:
Local SEO is the art of optimizing your online presence to rank higher in local search results, specifically on Google Maps and local business listings. This means when potential clients in your area search for legal services, your firm appears prominently, increasing visibility and attracting more leads.
Local SEO is a marathon, not a sprint. Google itself says to give your SEO agency four to twelve months to show results.Â
We realize this is a frustratingly long window, which is why we do competitive research to help you understand the level of SEO effort it’s going to take to get your site to the top. Then, we’ll help set realistic expectations based on your situation and budget. The more time we can spend optimizing your site, the more content we can write and the more backlinks we can build each month will ultimately yield quicker results. It all comes down to setting realistic goals based on where you are at, where the competition is at and your budget.
Remember, SEO is an ongoing investment. By choosing the right agency and setting realistic expectations, you can unlock the power of SEO for your Dallas business.
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