Most law firms know they need to be marketing online — but knowing how to allocate your marketing budget between SEO, PPC, and Local Service Ads (LSAs) is where many firms struggle. Each channel has strengths and weaknesses, different timelines for results, and varying costs. The key is to find the right balance for your […]

If you’ve worked with a generalist marketing agency before, you may have experienced this: plenty of reports showing clicks and website traffic, but no meaningful increase in signed cases. If you have to explain why only injuries that result in a hospital visit are worth your time or why med mal leads have to be […]

Pay-per-click (PPC) advertising can be one of the fastest ways for law firms to generate leads — but it’s also one of the easiest places to waste money. We often see firms come to us after spending tens of thousands on Google Ads with little to show for it. The culprit is almost always the […]

Law firms are often sold the narrative that more traffic equals more clients. Unfortunately, that’s not always the case. If you’ve invested in digital marketing for your law firm only to find yourself getting more traffic without more leads –  or without more quality leads – it could be that you’re targeting the wrong terms, […]