Internet search as we know is changing, and changing quickly. It’s different today than yesterday, and likely will be different next week, and next month.. Old-school search engines like Google have been the top dogs for a long time, with users displaying brand loyalty to a company that has reigned supreme in the internet kingdom. […]

At the recent Google I/O conference on May 14, Google doubled down on its commitment to Artificial Intelligence (AI) and its integration into search. The announcement of AI Overviews and Project Astra signals a significant shift in how users interact with Search Engine Results Pages (SERPs), presenting challenges and exciting opportunities for law firms. While […]