Many law firms come to us after being burned by a “budget-friendly” marketing agency that promised big results at a fraction of the price. In fact I often half joke that one of my primary roles is that of SEO Therapist to help law firm owners who have been burned to learn to trust and […]

If you’ve been shopping for an SEO agency for your law firm, chances are you’ve seen promises like: “We guarantee page one rankings!” “Guaranteed first-page results in 30 days!” “If we don’t rank you or deliver ROI, we’ll work for free.” “We have a special relationship with Google.” When I was leading the SEO/Marketing division […]

If your agency is running a Google Ads campaign for your law firm but you aren’t sure where your money is really going — you’re not alone. Many agencies send reports filled with clicks, impressions, and cost-per-click metrics but fail to answer the question that matters most: Are these ads actually helping you sign more […]

Most law firms know they need to be marketing online — but knowing how to allocate your marketing budget between SEO, PPC, and Local Service Ads (LSAs) is where many firms struggle. Each channel has strengths and weaknesses, different timelines for results, and varying costs. The key is to find the right balance for your […]

If you’ve worked with a generalist marketing agency before, you may have experienced this: plenty of reports showing clicks and website traffic, but no meaningful increase in signed cases. If you have to explain why only injuries that result in a hospital visit are worth your time or why med mal leads have to be […]

Pay-per-click (PPC) advertising can be one of the fastest ways for law firms to generate leads — but it’s also one of the easiest places to waste money. We often see firms come to us after spending tens of thousands on Google Ads with little to show for it. The culprit is almost always the […]

Law firms are often sold the narrative that more traffic equals more clients. Unfortunately, that’s not always the case. If you’ve invested in digital marketing for your law firm only to find yourself getting more traffic without more leads –  or without more quality leads – it could be that you’re targeting the wrong terms, […]

When law firms consider their marketing budget, the key questions are always: How much should we spend to ensure a solid return on investment (ROI)? How should we invest strategically for a strong, measurable return? The answer isn’t one-size-fits-all—it depends on your firm’s growth goals, competitive landscape, and practice area. Under-investing can lead to stagnation, […]

When small and mid-sized law firms think about marketing, one of the most common concerns is: How can I compete with the big firms that have massive marketing budgets? It’s understandable—larger firms seem to dominate search results, PPC ads, and brand awareness in major markets. But here’s the problem: this is the wrong question to […]

When law firms invest in digital marketing, one of the most common questions we hear is: “How long will it take to see results?” The answer depends on who is executing the strategy, the level of competition in your market, and how much budget and effort is being put into the specific tactics in your […]