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Google Algorithm Leak: Actionable SEO Insights For Legal Industry

Google Algorithm Leak: Actionable SEO Insights Google’s search algorithm has long been a mystery, shrouded in secrecy. SEO professionals and website owners have struggled for years to understand how Google ranks websites, relying on a patchwork of information from patents, white papers, and even statements from Google employees (which haven’t always been reliable). This lack […]

The Rise of AI and the Future of Legal Marketing: A Post-Google I/O 2024 Update

At the recent Google I/O conference on May 14, Google doubled down on its commitment to Artificial Intelligence (AI) and its integration into search. The announcement of AI Overviews and Project Astra signals a significant shift in how users interact with Search Engine Results Pages (SERPs), presenting challenges and exciting opportunities for law firms. While […]

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